Celebrate Originality
At the end of last year, Adidas started celebrating their 60th Anniversary. And we all know that there’s no celebrating without a party, so that’s why Adidas have made a string of videos showcasing their phenomenal house party including all their friends.
I think this piece is a good example of an ad that manages to be both simple and complex. It has multiple layers. At first, the video has a nice excitement and feel good vibe attached to it. But at the same time there’s alot of bits and pieces for people to pick up - who are the celebrities? and what’s the name of the song? What’s she wearing? Just like one person notes ‘best commercial ever . it’s like christmas every time i watch it , cause there’s someone i didn’t noticed before.’
From a quick view through the (1,287) comments it’s easy to see how people are trying to put all these bits and pieces together with questions and answers.
“the guy on the skateboard is mark gonzales, a living skateboard legend, he’s on the adidas skateboard team.”
“Actually, this is Pilooski’s re-edit of Frankie Valli and The Four Season’s “Beggin’” (as noted in the video annotation at 37 secs). Madcon did a cover of the song but their version isn’t in this advert.”
“is the sneaker katy perry wearing called custom addidas star packs?
someone please tell me which version this is?”
“man that’s what i said, just went through all the comments to see if someone else thought that, i dont think it’s chad, looks more like jin”
All in all, I think is a great example of putting the thought of simple complexity into a single commercial.
